GorroBicho
A personal endeavour in partnership with my children. They created the characters and I managed to bring them to life as toys.
In Brazil, “gorro” means beanie and “bicho” means animal. We designed and produced a beanie of each character to be used as costumes. The beanie came along with a book telling Gorrobichos’ story. In Gorrobicho’s universe, when kids wore the beanie, they turned into the characters with their superpowers.
I wrote the story and managed the team of illustrator, graphic designer, reviwers, print shop and textile confection.
The book – Where's Juny?
Children's book • Art direction and copywriting
Digital marketing campaigN • 2017
Social media and web banner • Creative direction and copywriting
Title: "Luckon. Setting wings to the imagination to fly through the realm of fantasy."
Social media posts and e-commerce website banners • Creative direction and copywriting
Title: "Mya. She is brave, lively, and fights for a funny childhood."
Social media and e-commerce website banners • Creative direction and copywriting
Title: "Juny. Make-believe is the magic of childhood."
Social media and e-commerce website banners • Creative direction and copywriting
Title: "Technobat. Creativity inspires incredible ideas"
Social media and e-commerce website banners • Creative direction and copywriting
Title: " Maneco. His singing charms and inspires victory.
He is the 12th on the field, shouts goal, and makes history"
Social media and e-commerce website banners • Creative direction and copywriting
Title: "Created by children to make-believe"